What to expect with International Mailings

09/09/2019

There is no doubt that you currently work in a worldwide market, especially if your company sells products online.  Take our portal as an example, we’ve got customers from all ...

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Do’s & Don’ts of Event Marketing

02/09/2019

Where/What should I do? I spent a little bit of time in Devon recently, it’s a great opportunity to get out and about no matter what the weather, fortunately for this visit it ...

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Views from the data desk

27/08/2019

Did you know that the Royal Mail have a set of guidelines that they publish for the benefit of all that stipulate quite simply how an address needs to look on mailing items?  ...

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What response rates are you getting?

19/08/2019

I’ve been involved in a few conversations recently about response rates to direct mail and in some cases its been quite staggering the feedback that we’re getting from our ...

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When Print Moves, 3 Ways AR Can Enhance Consumer Experience

12/08/2019

Watching the coverage of Glastonbury brought home to me the extent to which people live their lives through the screens on their mobile devices.  To me I find it amazing to think ...

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Do you need to know everything about your customers to achieve Direct Mail success?

08/07/2019

In the world in which we live data has great significance and offers great opportunity to the savvy marketer.  The problem often is that either the IT systems a business has in ...

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The Secrets of the Self Mailer

20/03/2019

The options that are available to companies considering or evolving their Direct Mail marketing are extensive, there’s a vast choice out there and when you consider anything ...

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MAIL REACHES ALL

14/12/2018

I saw a really interesting video just the other day, it enabled me to visualise some interesting facts using Lego figures.  I found it quite enlightening especially with a couple ...

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BUILD LOYALTY

06/12/2018

Getting a customer on board is tough, there are a million and one different options out there for them to spend their money on and yours is just one in the ever rotating cement ...

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MAILINGS MAKE MEMORIES

30/11/2018

What a conundrum of a Marketing Mix we currently have!!  As a marketeers we’re always looking to use medium that is most abundant throughout our customer base, but we’re also ...

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