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Do you need to know everything about your customers to achieve Direct Mail success?

In the world in which we live data has great significance and offers great opportunity to the savvy marketer. The problem often is that either the IT systems a business has in ...

The Secrets of the Self Mailer

The options that are available to companies considering or evolving their Direct Mail marketing are extensive, there’s a vast choice out there and when you consider anything ...

MAIL REACHES ALL

I saw a really interesting video just the other day, it enabled me to visualise some interesting facts using Lego figures. I found it quite enlightening especially with a couple ...

BUILD LOYALTY

Getting a customer on board is tough, there are a million and one different options out there for them to spend their money on and yours is just one in the ever rotating cement ...

MAILINGS MAKE MEMORIES

What a conundrum of a Marketing Mix we currently have!! As a marketeers we’re always looking to use medium that is most abundant throughout our customer base, but we’re also ...

DIGITAL STAMPS

How do you stand out from the crowd? That’s one of the key questions that Marketers often struggle with, one answer is simply by using Direct Mail as part of your marketing ...

NEW SERVICE: GRAPHIC DESIGN

Need help with that letter design? What about that brochure you’ve been meaning to do for the last few months? At Bombouche, our qualified and experienced graphic designers ...

JICMAIL creates system for measuring mail

Representatives from the direct mail industry have partnered in an effort to create an industry standard for measuring mail. The initiative, the Joint Industry Committee for Mail ...

Using Direct Mail under GDPR just became clearer

In regards to GDPR (General Data Protection Regulation), much is still up in the air. Yet, ICO (Information Commissioners Office) brought more down to earth this week by shedding ...

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