Direct Mail

Sorting through their mail, people delight in opening envelopes and reading letters, postcards, leaflets, and booklets. In a digital world full of distractions, direct mail offers a refreshing, quieter, and more direct way to reach and engage your customers.

The tangibility and low competition of direct mailing offers high engagement rates and cost-effectiveness. Direct mail is an invaluable part of any marketing strategy. Its personal touch helps your business to cut through the noise and connect with your audience meaningfully.

Whether you’re a sole trader or multi-national company, a highly targeted direct mail campaign can have a big impact on your business.

Direct mail not only improves brand awareness but can also facilitate an increase in sales and, according to DMA’s Annual Report 2012, 56% of consumers believe that the printed word is the most trustworthy form of communication and direct mail results in 44% of recipients, on average, visiting your website to find out more about you. Connecting with your customers through mailing is a tried and tested, cost effective and easy to measure way of improving your marketing strategy and Bombouche makes it easy.