BUILD LOYALTY

Getting a customer on board is tough, there are a million and one different options out there for them to spend their money on and yours is just one in the ever rotating cement mixer of offers and counter offers!  There is no question that acquiring new customers is an expensive game, which is why it is ultra important to make sure that once you have a customer – they don’t do elsewhere for goods you can supply.

There’s a number of ways in which you can put together a ‘package’ the ensures customer are loyal to your brand, quality and customer service are two – but they should be firmly embedded within your company ethos rather applied specifically to retain customers as part of a marketing campaign!

To sit alongside your company ethos you can also undertake a marketing campaign that is designed to build loyalty.  Direct Mail has been proven to work exceptionally well for this purpose, just take a look at the following facts:Why?  People like mail, especially when you make it feel like you’ve taken that extra level of effort necessary to send them an item of post.  It’s expressly different to email, where the consumer assumes that it is quick easy and sent in bulk.  When you make people feel special, through putting in that extra level of effort, they become loyal and you benefit from a stronger relationship.

With Direct Mail and Posted communications, you ultimately increase the chances of that repeat purchase – exactly what all of your customer acquisition spend deserves!

Stats from Royal Mail Marketreach research