INTRODUCING SWITCH

COMBINE EMAIL AND DIRECT MAIL TO REACH YOUR ENTIRE AUDIENCE

Switch is the new Bombouche system designed to give your business 100% deliverability on your email marketing activity as well as providing a complete email system.

There are two stages involved in the Switch process, the email stage and direct mail stage.

EMAIL STAGE:

When you access your Switch account, after registering, you’ll arrive at an email portal landing page. This acts as the central hub for sending email campaigns to chosen data and subscriber lists.

HERE’S HOW THE SWITCH EMAIL PORTAL WORKS IN MORE DETAIL:

1. Create a template for your campaign using the design interface where relevant artwork can be uploaded and content created.
2. Create your campaign (including a name, creating a subject line etc.)
3. Data is then uploaded and paired with the relevant campaign.
4. Test your email by the checking of links, spam tests and ensure everything is in order.
5. You’ve finished! You can either send the campaign immediately or schedule a launch time in the future.

DIRECT MAIL STAGE:

Using the Bombouche ordering system, Switch provides you with an immediate option to send direct mail to people that your email didn’t reach.

ONCE AN EMAIL CAMPAIGN HAS BEEN SENT, THE DIRECT MAIL STAGE KICKS IN:

1. Review the bounces, unsubscribes and unopened emails from your campaign.
2. Determine who is receiving your direct mail from those that didn’t see your email.
3. Use Bombouche online ordering system to upload your campaign artwork, and address data.
4. We send out the direct mail to those recipients that the email didn’t reach giving you
   100% deliverability.
5. We continue to monitor the campaign, providing regular updates on its progress.

WHY SWITCH?

100% DELIVERABILITY:

When an email bounces, is unsubscribed from or unopened, those contacts won’t see the related message or promotion which reduces the likelihood of an email campaign generating leads, awareness or sales.

Using the Switch email system means that when these things occur, users are able to review the metrics as normal but also have the option to send a direct mail campaign to their chosen lists, using the Bombouche service.
This essentially circumvents the issues with a bounced email and can still get relevant messaging in front of audiences. This is how Switch provides 100% communication deliverability.

COST-EFFECTIVE:

Because the Switch and Bombouche platforms are automated, ‘hands-on’ management processes have been stripped away along with their associated costs.

These cost reductions are then passed on to users in the form of competitively priced direct mail products. The Switch system itself only requires payment for an email campaign as a product through the Bombouche ordering system, like you would with direct mail items.

The cost reductions provided for direct mail also apply to the email service. Usually there would be separated costs for both email and direct mail campaigns. The Switch service amalgamates these costs into a structure where users can benefit from reductions when using both email and direct mail together through Switch and Bombouche.

Learn more about Switch by giving us a call on 0800 1300 964.