This year, Black Friday 2017 is on Friday 24th November. Many retailers begin their sales period at the start of the week with daily offers to entice shoppers to visit stores and online sites daily for different deals.
Last year, online traffic increased by 220% and revenue from sales increased by as much as 240% and with our help you can benefit from the event this year.
The benefits of using direct mail for Black Friday:
As Black Friday edges closer, retailers and other companies scale up their online communication to promote specific deals through social media, email, dedicated websites and display advertising. The online landscape becomes even more cluttered than usual and your promotions could get lost. With direct mail, you can get your message in front of your audience in a tangible format that is harder to ignore. By using direct mail as an initial communication, you can drive customers online or to your stores with a purpose, especially if an offer can only be accessed by a redeemable flyer or voucher.
Direct mail can also be highly personalised to include relevant offers, personal details and information based on purchasing history. By combining personalisation and targeted data, direct mail can cut through the noise of other Black Friday communications and reach your customers on a one-to-one level, increasing the likelihood they’ll take the action you want them to.
How Bombouche can help with Black Friday:
Bombouche makes your direct mail and print orders quick, easy and cost-effective. Our bespoke platform allows you to simply upload your artwork and target data, pay for your order and we’ll handle delivery. It’s that simple.
Black Friday is somewhat of a whirlwind event so being able to order quickly is incredibly vital. Whether you need postcards detailing discounts, promotional materials, and personalised offers using variable data printing, Bombouche has you covered for Black Friday this year.
By making use of our direct mail service, you can also build your campaign online by selecting the product you want to send, the amount and uploading artwork and data. As a direct mail specialist with decades of experience, Bombouche handles your direct mail campaign quickly and ensures that you have access to cost-effective products without sacrificing their quality. We can even include QR codes to specific Black Friday landing pages to give your customers a direct route to your online promotions via direct mail.
Bombouche saves you both time and money and ensures your campaign is in experienced and reliable hands. If you need any advice on your direct mail campaigns or help with the platform then give us a call directly on 0800 1300 964 or email sales@bombouche.com.
Get started and promote your Black Friday discounts with Bombouche!
Bombouche is not just for Black Friday; we operate all year round and can help with any direct mail and print requirement you may have.
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