How To Switch


How Switch Works: 

Switch is a fairly simple concept, designed to give you 100% deliverability on your e-mail marketing activity as well as providing you with a complete e-mailing system.  

Once you’ve created your Bombouche account, and selected the option to use Switch, we send you an e-mail with the link to your Switch account that is populated by the information you enter during the Bombouche registration process. 

There are two stages involved in the Switch process, the e-mail stage and direct mail stage. 

Email Stage:

When accessing your Switch account, you arrive at an e-mail portal landing page. This is the central hub for sending your e-mail campaigns to your chosen data. 

If you need any help in navigating the portal then please contact us, and one of our support team will be happy to help you. 

Here’s how the Switch e-mail portal works in more detail: 

  1. Create a template to use for your campaign. Here, you can design your campaign and upload relevant artwork as well as content. 
  2. Create your campaign (including naming, creating a subject line and choosing a reply address) using the relevant template. 
  3. Upload your chosen data using the data upload function in the campaign interface. 
  4. Test your e-mail to check links and that everything is in order before sending. 
  5. Send your e-mail immediately or schedule it to be launched at a specific time. 

Direct Mail Stage:

Once you’ve sent your e-mail campaign, the direct mail stage kicks in: 

  1. Review the bounces, unsubscribes and unopened e-mails from your campaign. 
  2. Determine which list you’d like to send a direct mail campaign to, it can be one of these or all of them. 
  3. Using the Bombouche online ordering system, upload your campaign artwork, and address data that corresponds to your e-mail campaign metrics. 
  4. We’ll then handle sending out your direct mail to those recipients that your e-mail didn’t reach giving you 100% deliverability. 
  5. We monitor your campaign, providing you with regular updates on its progress.